Product Presentation
DRIVeR
RAM 1500 FEATURES/FUNCTIONS CUSTOMER BENEFIT
AVAILABLE SECURITY ALARM
• Monitors doors and ignition
• Sounds horn and flashes lamps when activated
• Activates if key cylinders are broken during a theft attempt
• Included in remote start and Security Group
• Helps to deter vandalism and theft in order to
protect the vehicle
• Can also contribute to lower insurance premiums
AVAILABLE REMOTE START SYSTEM
• Conveniently starts engine from outside the vehicle by using the remote keyless
entry fob
• Operates when vehicle is locked and transmission is in Park
• Activates heated steering wheel and heated/ventilated front seats when outside
temperature is in proper range
• Includes a back-up safety feature that turns off the vehicle after a
predetermined period of time
• Included in remote start and Security Group
• Offers the convenience of starting the engine from
outside the vehicle
• Convenient control over important features (heated
steering wheel, heated/ventilated front seats)
• Maintains security by requiring vehicle to be locked
and windows raised
• Will warm or cool the interior prior to passengers
entering the vehicle (if the HVAC controls were left
on at last engine shutdown)
WHEEL LINEUPS
• 17-inch lightweight steel – standard on ST and Tradesman
• 17-inch Tech Silver aluminum – standard on HFE, SXT, SLT and Outdoorsman
• 17-inch chrome-clad aluminum – optional on Big Horn and Laramie
• 20-inch Tech Silver aluminum – standard on Express, optional on SLT and
Outdoorsman, packaged on SLT with the SLT Plus Décor Group
• 20-inch chrome-clad aluminum – standard on Big Horn
• 20-inch polished aluminum with Tech Silver painted pockets
– standard on Sport, optional on SLT with the SLT Plus Décor Group
• 20-inch chrome-clad aluminum – standard on Laramie
• 20-inch multi-clad polished aluminum with accent-painted inserts
– standard on Longhorn
• 20-inch polished aluminum with premium monotone inserts
– standard on Longhorn with monotone paint
• 22-inch polished forged aluminum – standard on R/T
• Provide eye-catching appearance that adds to
Ram’s aggressive image
21
2013 RaM 1500
Internal Document Only
PRoDuCT PResenTaTIon
