Produkte der Marke RAM

Product Presentation

PassenGeR

RAM 1500 FEATURES/FUNCTIONS CUSTOMER BENEFIT

STORE-IN-THE-FLOOR REAR IN-FLOOR STORAGE BINS

• Located in the second row beneath ﬂoor mats on driver and passenger sides

• Bins feature hinged, latching lids

• Insulated and removable plastic containers

• Ram Crew Cab only

• Provide additional secure storage that can be easily

cleaned or used outside the vehicle

VERSATILE REAR-SEAT AREA

• Available 60/40 split-folding rear bench seat (Quad Cab

and Crew Cab)

• Features 50.9 litres (1.8 cu ft) of underseat storage with lids to serve as load ﬂoor

• Provides added ﬂexibility and utility for passengers

and cargo

WIDE-OPENING DOORS

• Forward-hinged rear doors open wide (nearly 90 degrees on Quad Cab

and

Crew Cab)

• Make it easy to get in and out of the vehicle while

improving access to the rear cargo area

InTeRIoR

RAM 1500 FEATURES/FUNCTIONS CUSTOMER BENEFIT

QUIET CABIN

• Strategically engineered to be quieter than the competition, thanks to honing

exterior shapes, sealing and sound-deadening acoustic applications and materials

• Ribbed bead patterns and mastic patch dampers stiffen the ﬂoor and dash panel to

prevent sound frequencies from being ampliﬁed inside the cabin

• Triple-weather stripping between the doors and the body ensures effective sealing

• Every path that leads to the interior is sealed

• Expandable bafﬂes are used at the base of the pillars to block noise intrusion

• Cabin is virtually air-tight, forcing air to ﬂow through the cab and out via the cab-

back air exhausters

• Creates a quiet environment that reinforces the

commitment to high quality and supports an

enjoyable ownership experience

MATERIALS AND ERGONOMICS

• Updated materials ﬁnishes – including mono- and two-tone soft-touch surfaces

throughout the instrument panel and doors on up-level models

• New door surface materials, surfacing and design

• More intuitive, centrally located button control bank on the lower portion of

the instrument

• Air outlets are positioned for enhanced airﬂow, faster heat-up, cool-down

and demisting performance with new thumb-rollers (rubber coated and tuned

for tactility)

• Slide drawer bins with rubber base mats (removable for easy cleaning) offer

generous size large enough for most personal items

• Fold-down armrest consoles on 40/20/40 front bench seats now carry three

integrated cup holders and under-lid access to a media port

• Provide a more harmonic layout of controls

and lighting

• Deliver more useful storage opportunities

• Offer higher-end materials and more reﬁned

craftsmanship in every model

ADVANCED MULTI-STAGE FRONT AIR BAGS

• Tailor air bag deployment to the severity of the crash and the weight of the occupant • Protect front-seat occupants

SUPPLEMENTAL SIDE-CURTAIN AIR BAGS

• Housed in the headliner just above the side windows

• Each side has its own impact sensor in order to autonomously trigger on the side

where the impact occurs

• Extend protection to front and rear outboard

passengers

2013 RaM 1500

Internal Document Only

PRoDuCT PResenTaTIon