
Product Presentation
DRIVeR
RAM 1500 FEATURES/FUNCTIONS CUSTOMER BENEFIT
STANDARD SAFETY/SECURITY FEATURES
• Two-fold approach involving active and passive features:
• Active safety and security items help drivers avoid accidents with features such
as Electronic Stability Control (see below for specific ESC subsystems)
• Passive safety and security items help protect occupants in the event
of a crash, with features such as advanced multi-stage driver and front-
passenger air bags with knee bolsters, supplemental side-curtain air bags and
supplemental seat-mounted pelvic-thorax side air bags
• Ready-alert braking
• All-speed traction control
• Electronic Roll Mitigation
• Trailer Sway Damping
• Hill Start Assist
• Deliver one of the most comprehensive safety and
security packages in the segment
• Contribute to a new level of confidence and peace
of mind behind the wheel
ANTILOCK BRAKING SYSTEM (ABS)
• Monitors and compares wheel speed to vehicle speed
• Automatically modulates brake pressure during hard braking to prevent
wheel lockup
• Provides improved steering control under extreme
braking and/or slippery conditions
BRAKE ASSIST
• Overcomes the tendency of not applying the brakes hard enough in an
emergency braking situation by using the ESC system to instantly apply the
maximum available brake pressure
• A component of the ESC system
• Helps vehicle stop sooner in emergency situations
by reacting faster than the driver is able to in
applying maximum brake pedal pressure
• Helps provide the shortest possible stopping
distance in emergency braking situations
ELECTRONIC ROLL MITIGATION
• Monitors the driver’s steering wheel input and the speed of the vehicle to sense
the potential for wheel lift
• Detects when the sudden buildup of lateral force during a severe turn or evasive
maneuver can cause the vehicle to start to tip
• Applies the brakes with a high burst of pressure to cause the outside tire to slip
and the vehicle’s weight to transfer back over the inside tires and helps keep all
four tires solidly on the ground
• A component of the ESC system
• Provides an enhancement to the Electronic Stability
Control system to help reduce the likelihood of a
vehicle side rollover
• Reduces the chance of a rollover in sudden
maneuvers and evasive events
• Provides additional security and confidence by
keeping all four tires solidly on the ground
• Especially useful in vehicles with a higher centre
of mass
HILL START ASSIST
• Enhancement to ESC
• Automatically maintains brake pressure when driver releases the brake pedal
while driving uphill
• Prevents vehicle rollback on a steep grade when the driver is transitioning from
the brake to the accelerator
• Allows the driver time to transition from brake to
throttle to achieve smooth launch on grade
• Contributes to ease of use and safety by preventing
vehicle rollback on steep grades
19
2013 RaM 1500
Internal Document Only
PRoDuCT PResenTaTIon