“What can we do to make
this person’s life better, easier or
more comfortable?”
WE’RE VOLVO.
WE PUT PEOPLE FIRST.
We’re Swedish. Scandinavian designers
always start with the person who’s going
to use an object and ask, “What can we
do to make this person’s life better, easier
or more comfortable?” We’ve always used
this philosophy when we design our cars.
So, while other car manufacturers might
start with technology and try to squeeze
people in around it, we begin by designing
our cars around you. We ask what you
need, and then use our technical skills to
make your life easier, better, safer and more
beautiful. Form follows function, and when
you design a car inside and out with people
in mind, it looks naturally beautiful. We think
that looking at and interacting with our cars
should make you feel great, every day.
Designing cars around people has led to
many innovations over our 86-year history.
The three-point safety belt in your current
car? That was our invention from 1959. And
we hope that one day, every car will have
a device to protect people on the outside
of the car, like the Pedestrian Airbag we
premiered in 2012. We’ve solved a few
environmental issues, too – in 1976, we
developed the Lambda Sond – a sensor
that monitors exhaust gas, reducing
emissions and boosting performance as
well as economy. It’s still part of every
petrol-engined car in the world.
Innovation is at the core of Volvo. Perhaps
it’s because of where we come from.
V40
HELLO
Read more at
volvocars.co.uk
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