Dil ID: 14
Dil Adı: sloavakia
Dil Kodu: sk4tayfun Produkty značky Cadillac
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2014 CADILLAC XTS
marketing highlights
CADILLAC ATS 2014 CADILLAC CTS CADILLAC XTS
CompactLuxPerformance MidLuxPerformance MidLuxComfort/Presence
Conquest Conquest/Loyalist Loyalist
30–35years 40–45years 50–55years
LeadingedgeMillennial GenX TrailingedgeBoomers
LateGenX
Male Male Male
Low % married Mix of married High % married
Nokids Kids Nokids(EmptyNesters)
$132K $180K $150K
BMW3-Series BMW5-Series AudiA6
Mercedes-BenzC-Class Mercedes-BenzE-Class LexusGS
Fun to drive Exterior styling Exterior styling
Exterior styling Fun to drive Quality
Quality Ride comfort
Manuf.rep./Prestige Manuf.rep./Prestige
Non-GM:53% Conquest:52% Cadillac:60%
Cadillac:23% LoyalCadillac:36% OtherGM:11%
GM move-ups: 12% Other Lux: 10%
TARGET
LIFE STAGE
COMPETITORS
REASONS FOR PURCHASE
SOURCE OF SALES
3-SEDAN OPPORTUNITY