Produkty značky Cadillac

PRODUCT INFORMATION HOW THINGS WORKSPECS PACKAGING COMPETITIVE COMPARISONTOP SELLING FEATURESWHAT’S NEW MARKETING HIGHLIGHTS

TARGET CUSTOMER

•XTScustomersarenotnew

to the segment and expect

luxury experiences.

•Theyareinformed,discerningvalue

reputation and heritage and select

brands based on staying power,

not fads.

•Oftenleadersinlifewithmagnetic

personalities, they are detail-oriented

in the way that luxury reflects

their lifestyle.

AWARDS

•2013Ward’s10

BestInteriors.

•2013FullSizeLuxury

Car of the Year by the

Texas Auto Writers Association.

•2013ConnectedCaroftheYearby

Connected World Magazine.

3 | MARKETING HIGHLIGHTS

• •

2014 CADILLAC XTS

marketing highlights

XTS SAFETY

The2014XTShasreceivedthehighestpossibleOverallVehicleScoreforsafety

(5-Star)inU.S.GovernmentsafetytestingaspartoftheU.S.Departmentof

TransportationNewCarAssessmentProgram(www.SaferCar.gov).

CADILLAC SHIELD

The most comprehensive suite

of owner benefits offered by

any luxury automotive brand in

the world, Cadillac Shield gives

luxury owners everything they

need. It includes:

•Warrantyprotection

•PremiumCareMaintenance

•EmergencybyOnStar

•SecuritybyOnStar

•NavigationbyOnStar

•DiagnosticsbyOnStar

•ConnectionsbyOnStar

•24/7RoadsideAssistance

•CourtesyTransportation