Cruze LTZ interior
shown with Jet Black
leather-appointed seats.
“It’s THE
UNEXPECTED DETAILS
THAT MAKE CRUZE
something special.”
HOW IMPORTANT IS FUNCTIONALITY?
Very important. Our customers want to have the cup holders
in the optimal positions; the armrest positioned for comfort.
They want a lot of storage in their center console and their
glove box. A lot of flexibility. But they also want ease of use.
They don’t want to have tasks that are overly complicated.
And we take that into account when it comes to designing
our controls within the center stack.
DO YOU LOOK AT A LOT OF ART AND DESIGN
MAGAZINES FOR INSPIRATION?
I do. I read some blogs. I love to hear unfiltered opinions of
our designs and designs overall within the auto industry to
see where the customers are going. What are they ready for?
I pay a lot of attention to consumer electronics. Technology
is increasingly finding its way into our interiors and how we
integrate that technology is crucial to our future.
