CRYSTAL WINDHAM DIRECTOR OF DESIGN
WHAT’S UNIQUE ABOUT
DESIGNING FOR THE CHEVY CUSTOMER?
Our customers want the perfect value, a perfect balance.
I want them to feel like they’re in a much more expensive
vehicle than they thought they could own. That means
picking the right shapes that relate to the brand, choosing
the right materials and appointments that really complement
the interior, and selecting the different accents that make
it feel more upscale.
LET’S TALK ABOUT HOW CRUZE FEELS.
Cruze is an example of an excellent Chevrolet statement,
especially from the interior. It embraces the dual-cockpit
theme. It’s accented with great colors and materials. On the
instrument panel and the doors, Cruze has these wonderful
two-toned fabric inserts that really just bring out what we
call the “surprise and delight” element in an interior.
Typically you’d find two-toned fabrics within the seats.
Instead, the design team took these fabrics and applied them
to the instrument panel. It’s the unexpected details that
make Cruze something special.
WHAT IS THE CRUZE EXPERIENCE?
The design team really wanted the customer to sit in the
vehicle and feel as though they’re in a warm and inviting
interior that encapsulates them. Our designers wanted
people to experience a sense of warmth—and feel like
they’re actually in their second home.
When a passion for artistic design
meets the possibilities of interior
dimensions, you get Cruze.
Director of Design, Crystal Windham,
talks about the team's approach to
creating a one-of-a-kind experience.
