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PRODUCT INFORMATION HOW THINGS WORKSPECS PACKAGING COMPETITIVE COMPARISON
COMING EARLY 2014
TOP SELLING FEATURESWHAT’S NEW MARKETING HIGHLIGHTS
4 | MARKETING HIGHLIGHTS
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2014 CADILLAC ATS SEDAN
marketing highlights
CADILLAC ATS 2014 CADILLAC CTS CADILLAC XTS
CompactLuxPerformance MidLuxPerformance MidLuxComfort/Presence
Conquest Conquest/Loyalist Loyalist
30–35 years 40–45 years 50–55 years
Leading edge Millennial Gen X Trailing edge Boomers
Late Gen X
Male Male Male
Low % married Mix of married High % married
No kids Kids No kids (Empty Nesters)
$132K $180K $150K
BMW 3-Series BMW 5-Series Audi A6
Mercedes-Benz C-Class Mercedes-Benz E-Class Lexus GS
Fun to drive Exterior styling Exterior styling
Exterior styling Fun to drive Quality
Quality Ride comfort
Manuf.rep./Prestige Manuf.Rep./Prestige
Non-GM: 53% Conquest: 52% Cadillac: 60%
Cadillac: 23% Loyal Cadillac: 36% Other GM: 11%
GM move-ups: 12% Other Lux: 10%
TARGET
LIFE STAGE
COMPETITORS
REASONS FOR PURCHASE
SOURCE OF SALES
3-SEDAN OPPORTUNITY
