Dil ID: 8
Dil Adı: italy
Dil Kodu: it4tayfun Prodotti del Marchio Cadillac
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Anasayfa > Marche > Cadillac > Auto > 2014 Cadillac ATS
PRODUCT INFORMATION HOW THINGS WORKSPECS PACKAGING COMPETITIVE COMPARISON
COMING EARLY 2014
TOP SELLING FEATURESWHAT’S NEW MARKETING HIGHLIGHTS
TARGET CUSTOMER
•TheATStargetcustomersare
“spirited drivers.”
•Entry-levelATSbuyersare
move-up first-time buyers who
value brand cache and want to
celebrate their success.
•Right-sizeATSbuyersare
established luxury buyers who
are focused on product and how it
delivers the features they want in
a “right-sized” package.
•ManyATSbuyersaremoving
from other brands. In fact, over 70%
of ATS buyers are new to Cadillac.
AWARDS
ATS has won over 20 awards, including:
•2013NorthAmericanCarof
the Year.
•2012Esquire Car of the Year.
•2012MotorPressGuildVehicleof
the Year.
•2012Men'sJournalGearoftheYear.
•2013Popular Mechanics
Automotive Excellence Award
in the Luxury category.
NEXT
3 | MARKETING HIGHLIGHTS
• •
2014 CADILLAC ATS SEDAN
marketing highlights
ATS SAFETY
The 2014 ATS has received the
highest possible Overall Vehicle
Score for safety (5-Star). This
rating applies to the standard model
ATS with eight air bags. Additional
safety features, including two
additional rear side-impact air bags,
are available. Government 5-Star
safety ratings are part of the U.S.
Department of Transportation New
Car Assessment Program
(www.SaferCar.gov).
CADILLAC SHIELD
The most comprehensive suite
of owner benefits offered by
any luxury automotive brand in
the world, Cadillac Shield gives
luxury owners everything they
need. It includes:
•Warrantyprotection
•PremiumCareMaintenance
•EmergencybyOnStar
•SecuritybyOnStar
•NavigationbyOnStar
•DiagnosticsbyOnStar
•ConnectionsbyOnStar
•24/7RoadsideAssistance
•CourtesyTransportation