We’re Swedish. Scandinavian designers always start with the person
who’s going to use an object and ask, “What can we do to make
this person’s life better, easier or more comfortable?” We’ve always
used this philosophy when we design our cars. So, while other car
manufacturers might start with technology and try to squeeze people
in around it, we begin by designing our cars around you. We ask what
you need, and then use our technical skills to make your life easier,
better, safer and more beautiful. Form follows function, and when
you design a car inside and out with people in mind, it looks naturally
beautiful. We think that looking at and interacting with our cars should
make you feel great, every day.
Designing cars around people has led to many innovations over our
86-year history. The three-point safety belt in your current car? That
was our invention from 1959. We’ve solved a few environmental issues,
too – in 1976, we developed the Lambda Sond – a sensor that monitors
exhaust gas, reducing emissions and boosting performance as well as
economy. It’s still part of every petrol-engined car in the world.
Innovation is at the core of Volvo. Perhaps it’s because of where we
come from.
HELLO | 1
WE’RE VOLVO.
WE PUT PEOPLE FIRST.
