Samsung
Octagonal Cell Structure
Conventional
Straight-type Cell Structure
Express who you are through the elegance of Plasma. Samsung's Plasma TV
technology not only brings you the ultimate in viewing satisfaction, its design
adds a unique beauty to any room in your home.
Express Yourself
with Plasma
Samsung Television 2005
Plasma TV
Dual 69 Billion Colors
Samsung Plasma TVs offer the clearest expression of natural light due to the Dual 12-
bit system with 69 billion colors.Unlike competitor products which produce 1 billion
colors with 10-bit processing at the circuit (or panel) level, Samsung Plasma TVs
boasts 12-bit processing not only at the digital circuit level with DNIe™ at the core,
but also at the panel that visualizes signals through the Dual 12-bit System. As a
result, Samsung Plasma TVs can express natural colors with 4,096 grey scales, reveal-
ing vivid and lifelike images.
Conventional Plasma
1 Billion Colors
Samsung New Plasma
69 Billion Colors
10 bit = 2
10
= 1024 Steps 12 bit = 2
12
= 4096 Steps
The Highest Brightness and Contrast Ratio
High power consumption has often been pointed out as a significant weakness of
Plasma TV display. To deal with this problem, Samsung changed the whole panel
structure from rectangular to octagonal cells, resulting in greatly advanced efficien-
cy. A brightness of 1,500cd/m
2
and a contrast ratio of 10,000:1 have been achieved
by cell structure innovation,and luminous efficiency has been increased by an aver-
age 24%. The result? Excellent picture quality with lower power consumption.
Dual 12-bit System
Unlike competitor products which operate only at the circuit level, the picture repro-
duction of Samsung's Plasma TVs is processed not only at the digital circuit level with
DNIe™ at the core, but also at the panel that visualizes color signals. As a result,
Samsung Plasma TVs can truly express a full 69 billion colors,which is much closer to
the original image.
Closer to the original image with Dual 12-bit System
EyeMax Color
69 billion colors guarantee the ultimate in viewing satisfaction
Conventional Samsung
C/R 5,000:1 / Brightness 1,100cd/m
2
C/R 10,000:1 / Brightness 1,500cd/m
2
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