2
Rise of the End User
User needs + enterprise demands for productivity
Copyright © Unify GmbH & Co. KG 2013. All rights reserved.
Mobile app
choice and
distribution
revolution
New ways to
communicate
& collaborate
Amazing
device and UI
innovation
Changes in the consumer space
Face-to-face:
too
expensive,
time-
consuming
Mobility now
required for
majority of
workers
Optimizing
employee
productivity in
any location
Enterprise demands for better productivity
