PRODUCT INFORMATION
HOW THINGS WORK
SPECS
PACKAGING
COMPETITIVE COMPARISONTOP SELLING FEATURESWHAT’S NEW
MARKETING HIGHLIGHTS
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MARKETING HIGHLIGHTS
BACK
2015 BUICK REGAL MARKETING HIGHLIGHTS
KEY MESSAGES
Regal is the athlete of the Buick family.
It provides a fun-to-drive alternative to
high-priced, high-pretense import
vehicles. Drivers will experience
responsive power and sure-footed,
agile handling.
Unlike some sport sedans that put the
emphasis only on “sport,” Regal is
infused with advanced technologies
and comfort designed to appeal to
people who enjoy time behind the
wheel. It comes standard with smart,
in-vehicle connectivity features that
accommodate a connected lifestyle. It is
beautifully appointed with comfortable
seats and beautiful accents.
AWARDS & RECOGNITION
Regal continues to earn respect from
the automotive press with great reviews
and awards, including:
• The 2014 Buick Regal with Front
Automatic Braking system, part of the
Driver Confidence II package, earned
a superior rating from the Insurance
Institute for Highway Safety’s rating
program on front crash prevention.
The Regal is one of only eight
vehicles to earn the superior rating.
• Buick recognized as the highest-
ranking mass-market brand for
customer satisfaction with dealer
service, according to the J.D. Power
2014 U.S. Customer Service Index
(CSI) Study.
EXPERIENCE BUICK
PROTECTION
Every 2015 Buick model includes
a maintenance program that covers
scheduled oil and filter changes, tire
rotations and 27-point inspections
according to your new vehicle’s
recommended maintenance schedule
for up to 2 years or 24,000 miles,
whichever comes first (does not
include air filters).
The program covers a maximum
of four service visits and is fully
transferable to subsequent owners.
See participating dealer for other
restrictions and complete details.
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PRODUCT INFORMATION
HOW THINGS WORK
SPECS
PACKAGING
COMPETITIVE COMPARISONTOP SELLING FEATURESWHAT’S NEW
MARKETING HIGHLIGHTS
SAFETY
• 5-Star Safety Rating – The 2015 Regal has received the highest possible
Overall Vehicle Score for safety in U.S. Government safety testing as part
of the U.S. Department of Transportation's New Car Assessment Program
(www.SaferCar.gov).
COMING LATE 2014
