The Dodge Ram 1500 adds big HEMI
®
power and an
added dose of style to the mix for 2004. The addition of
the 5.7-liter HEMI Magnum engine to the Ram 1500 lineup
creates the most powerful mass production light-duty
pickup on the market. An optional full-time four-wheel
drive system and new “Tow/Haul” transmission feature
are also added to Ram 1500 for 2004.
Appearing as a late 2003 model-year addition, the 5.7-liter
HEMI Magnum engine powered the Dodge Ram 1500 to
the winner’s circle, taking home Sport Truck Magazine’s
2003 “Truck of the Year” Award. The HEMI also was
named a Ward’s “Ten Best Engine.”
“The HEMI delivers big power across the entire Ram
lineup, and allows a great deal of flexibility in creating
the right Ram for the customer,” said Darryl Jackson,
Vice President — Dodge Marketing, DaimlerChrysler
Corporation. “There are no special packages to order; just
select the HEMI as your engine choice, and you have the
most powerful mass-produced full-size pickup truck.
“The ‘big rig’ styling of Dodge Ram, combined with versa-
tile body, safety and new powertrain options, have made
it a leader with the best total package of features,” said
Jackson. “The new look for the Laramie, the option of
a HEMI engine and the existing “Off-Road” and “Work
Group” packages enable customers to fit the Ram to
their specific needs.”
LARAMIE ADDS STYLE TO THE TOUGHEST TRUCK
ON THE MARKET
For 2004, the Dodge Laramie package adds a new, all-
chrome grille surround and chrome billet grille center to
the boldest grille in town. Chrome bodyside moldings
and an updated interior, with silver trim adorning the door
panels and the instrument panel bezels, further distinguish
the Laramie from the SLT. The Laramie edition also features
a unique and more distinctive leather seat design, with
higher contrast color seat inserts.
Also for 2004, UConnect hands-free cellular with
Bluetooth™ technology and a new integrated radio/navi-
gation system are available. Ram adds Deep Molten Red
as a new exterior color for 2004.
HEMI
®
MAGNUM ADDS POWER, CAPABILITY AND
IMPROVED FUEL EFFICIENCY
Modern technology meets tried-and-true combustion with
the all-new 5.7-liter HEMI Magnum. The use of the classic
HEMI (hemispherical) head design creates optimal air flow,
while twin spark plugs, direct ignition and Electronic
Throttle Control (ETC) allow for smooth, efficient opera-
tion. Composite air-flow modules combine with cross-flow
aluminum heads, splayed valves and investment cast rock-
er arms to deliver an awesome 100 horsepower increase
and an additional 40 lb.-ft. of torque compared with the
5.9-liter Magnum.
Fuel efficiency is also improved by 10 percent over the
5.9-liter, while the new HEMI Magnum engine is approxi-
mately 60 lbs. lighter in weight. The 5.7-liter HEMI
Magnum debuted in the all-new Dodge Ram Heavy Duty
2500 and 3500 as the standard engine offering, and
replaces the 5.9-liter Magnum V-8 in the entire Dodge
Ram truck lineup.
The 5.7-liter HEMI Magnum engine is mated to the 5-45RFE
automatic transmission, the only transmission in its class
with the reverse gear ratio equal to the low gear ratio, use-
ful for reversing while towing. The 5-45RFE also features
a unique alternate second gear ratio for use in grade-
climbing and passing situations. The 5.7-liter engine also
increases the Ram 1500’s Gross Combined Weight Rating
(GCWR) by 500 lbs. to 14,000 lbs., versus the 5.9-liter
Magnum-equipped Ram 1500. The Gross Trailer Weight
Rating (GTWR) increases by 650 lbs. to 9,300 lbs.
“When it’s time to work, the Dodge Ram 1500 will work
hard,” said Frank Klegon, Vice President — Truck Product
Team. “With the 345 horsepower HEMI Magnum, the
Dodge Ram is ready to play hard too. Punch this engine
on the highway, and you know you have a HEMI underyour
hood.”
The Ram 1500 is also available with the 235-horsepower
(175 kW) 4.7-liter Magnum V-8 engine. With 295 lb.-ft.
(400 N•m) of torque, the 4.7-liter provides smooth and
responsive performance and is also mated to the 5-45RFE
automatic transmission.
2004 DODGE RAM 1500 POWERS PAST THE COMPETITION
WITH 345 HEMI
®
HORSES
CONTINUED
2004 DODGE RAM LIGHT DUTY PICKUP
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