The 3.7-liter Magnum V-6 engine is standard on two-wheel
drive Dodge Ram 1500 Regular Cab and two-wheel drive
Quad Cab™ with the standard bed configuration. While
smaller in displacement than its predecessor, the 215-
horsepower (160 kW) 3.7-liter V-6 provides 35 more horse-
power and about one mile per gallon better fuel efficiency
than its V-6 predecessor.
FOUR DOORS AND SUPERIOR ROOM = BEST
INTERIOR PACKAGE
Both Dodge Ram Quad Cab and Regular Cab choices have
innovative designs that take comfort and convenience to
a new level in the full-size pickup segment. Both feature
larger-than-the-competition interiors and offer excellent
head, shoulder, leg and hip room. For 2004, the Dodge
Ram 1500 has a newly designed steering wheel with
a powerful, four-spoke design and a bold chrome Ram’s
head in the center.
“The Dodge Ram sets new standards for passenger com-
fort, storage and innovation,” said Klegon. “With a combi-
nation of class-leading interior space and capability, the
Ram offers needed flexibility and durability to transform
the Ram into more than just a work vehicle.”
The Dodge Ram Quad Cab models boast four standard
doors and available 60/40 folding rear seats that ensure
both passengers and gear fit in the back at the same time.
By allowing the seats to fold up, tools and other items can
be securely locked away on a job site.
The innovative Dodge Ram Quad Cab strikes a balance
between interior functionality and exterior capability, fea-
turing four conventional doors and a larger, more comfort-
able cab. However, it remains essentially the same length
as the previous-generation Ram model, making it easy to
maneuver and pull in and out of the garage. This was
accomplished by taking three inches out of the bed length
(from six-foot six-inches to six-foot three-inches) and
adding it to the rear of the cab, creating a larger rear
seating area with improved leg and hip room, and
maintaining payload capacity.
To enhance comfort and convenience, Ram Quad Cab’s
four doors are front-hinged, all with inside and outside
handles, to improve entry and exit. The rear doors open
85 degrees and the windows move all the way down. In
addition to increased seating room and comfort, Ram
Quad Cab features a host of storage compartments and
conveniences. Rear seats feature an optional 60/40 split
to accommodate passengers and cargo together. The seat
cushions fold up to create a tall storage area from floor
to ceiling. And an optional steel section under the back
seats can fold open to form a flat load floor, with ample
additional storage in the footwells.
The Dodge Ram Regular Cab offers just as much flexibility,
with the largest cab in the segment, since it was increased
by more than three inches during its redesign for 2002.
This not only aids in storage behind the seats but also
allows for improved seat travel and ease in reclining for
driver and passengers.
Both the Dodge Ram Quad Cab and Regular Cab feature
numerous front seat storage areas and convenience fea-
tures. The 40/20/40 front seat provides for comfortable
seating for three or ample center storage for one or two
occupants. The popular center “business console” can
hold a laptop computer and features fold-down dividers.
The center “20” portion of the seat offers additional
“hidden” storage under the cushion when equipped with
the power seat option.
Equipped with two power points located in the instrument
panel and another in the center storage console (on SLT
and Laramie models), and an available dual-zone climate
control system, Dodge Ram combines comfort with the
versatility of a “go anywhere” rolling office that can haul,
tow and venture off-road. On four-wheel drive Laramie
models, an electric shift transfer case is standard and fea-
tures an instrument panel-mounted control. Heated leather
seats are available on the Laramie model.
SUPERIOR HANDLING, STRENGTH AND
UNSURPASSED VERSATILITY
“Dodge Ram 1500 owners want a truck that can do any-
thing,” said Klegon. “In the light duty market, it’s essential
that a truck be able to tow, carry driver and passengers in
comfort and haul cargo. With the Ram 1500, we designed
a truck that handles better, features independent front
suspension, rack and pinion steering and has striking good
looks. Combine Ram’s best-in-class handling with its off-
road capabilities, hydroformed frame, largest-in-class
brakes and wheels and tires, and you have a winning
combination.”
For 2004, Dodge Ram gains more versatility with a new
full-time four-wheel drive system and electric transfer
case. The full-time system delivers 48 percent of the
torque to the front wheels and 52 percent to the rear
wheels under normal driving conditions. The system
includes a locking transfer case that features four-wheel
drive “high” and “low” modes.
The 2004 Dodge Ram 1500 also has a new “Tow/Haul”
feature that provides crisper shifts and reduces gear
searching when towing. The system will also select a lower
CONTINUED
2004 DODGE RAM LIGHT DUTY PICKUP
dodge brand product information
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