1999 PRODUCT INFORMATION GUIDE PAGE 1
1999 chevrolet lumina
®
Chevrolet Lumina is one of the best selling vehicles
in the midsize sedan market with an impressive
232,888 unit sales volume for the 1997 Model Year.
Loaded with a high level of standard features,
roomy six-passenger seating and sporty styling,
Lumina appeals to family-oriented shoppers looking
for value and one less thing to worry about.
COMPETITORS
• Ford Taurus
• Dodge Intrepid
• Chrysler Concorde
AWARDS
• Kiplinger’s Personal Finance Magazine (12/97)
— First for Safety, Cars $13,000–$18,000
DEMOGRAPHICS
(primary buyer: 35–54 years)
• Median Age: 44 Years
• Median Income: $60,000
• Married: 79%
• College Graduate: 40%
• Purchaser: Male — 46%; Female — 54%
• Principal Driver: Male — 32%; Female — 68%
• Children in Household: 62%
(secondary buy
er: 65+ years)
• Median Age: 73 Years
• Median Income: $30,000
• Married: 62%
• College Graduate: 20%
• Purchaser: Male — 64%; Female — 36%
• Principal Driver: Male — 40%; Female — 60%
• Children in Household: 11%
Lumina and the Marketplace
ART DIRECTOR: PHIL FOSTER — 7391 — TRAFFIC: JEFF AISTHORPE — 7106
C8CHM0312 — 99 PRODUCT INFORMATION GUIDE — 99 LUMINA PIG TEXT PIGS — PAGE 1 — Step 5— Disc # — May 1,1998 — REGIONAL: 99 PIG TEXT PAGES
EXTERIOR/STRUCTURAL
•Medium Auburn Nightmist Metallic
replaces Deep Purple Metallic exterior
paint treatment (page 9).
New for 1999
Lumina LS Sedan
Lumina LTZ Sedan
