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If it was this easy,
it wouldn’t be
an Audi.
When you were a kid, you prob-
ably felt quite proud when you
completed a model kit. We under-
stand. At Audi, it takes countless
hours for a single Audi to go from
idea to design to roadworthy, and
that’s time we are very proud to
devote. Our obsession for detail,
commitment to premium fit and finish and passion for un-
paralleled engineering go into every model. It’s the kind
of discipline that the word “painstaking” was invented to
describe. Not to say it’s a chore—no, assembling an Audi
is a labor of love, and it shows every time you sit in one,
engage the ignition and nudge the accelerator. Creating
an Audi isn’t easy, but the results help define what Audi
means to the people who drive one.
IMAGINE DEVOTING YOUR LIFE TO BUILDING YOUR MODEL.
Obsession
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