ENGINEERING
The alchemy needed to build an automotive icon is elusive. Sure, it’s found, partly, on an assembly line, with
committed artisans taking pride in every stitch they oversee. It’s also on a drafting board, sketched by visionaries
looking to further expand what we look for in automotive design lines. But it’s also in the countless inspirations,
ones little and large, that not only capture a bold thought or striking idea, but execute them. Examples of these
can be found in the foundational stories we tell about our company and our vehicles. These stories show how an
abstract idea can turn into a powerful, sculpted machine, and then how that machine can help forge an iconic
reputation for a brand. Out of the inspirations we fi nd in engineering, art and the large world of ideas, we have
created a fearless, iconic company of substance and luxury: Audi.
Inspirations that build an icon.
YOUR FAMILY
THE TRUTH; THE
IN YOUR DRIVE,
FORTABLE, BUT
THING DARING.
THAT UPLIFTS
PICK-UPS.
CAN HANDLE
Q5 PUTS MORE
DURING THE
SOMETHING COM
SOME
