2
overview
CUE & CUsTOmERs:
UNDERsTANDING CONNECTIvITy NEEDs & REqUIREmENTs
CUE is designed for people all along the technology
continuum—whether you’re a tech-savvy super user,
tech-averse, or somewhere in between. Help customers
learn about CUE’s benefits, and help them personalize
CUE so that it precisely matches their technology needs
and wants.
A PERSONALIZED DRIVING ENVIRONMENT
An important CUE benefit is its ability to customize
the driving environment so that you see and interact
with information you care about the most. That means
you can personalize CUE so that is provides a little
information, a medium amount of detail, or a wealth of
information and interaction.
Determine your customer’s Connectivity Profile. During
your vehicle presentation and delivery, focus on CUE
features that target the customer’s connectivity
must-haves:
• LightUser:Somecustomersmayonlywantto
know about a few CUE highlights. They’ll be
interested in basic audio functionality, pairing a
phone, setting a few Favorites and inputting the
occasional navigation destination.
• MediumUser:Othercustomerswillwanttopair
their phones, preset a wide mode mix of Favorites,
integrate music players, and use more complex
navigation features. These more tech-friendly
customers may also want to explore applications like
Pandora Internet Radio and use CUE to manage their
media devices.
• SuperUser:Thesearethemosttechnologically
sophisticated customers. Typically, they expect to
integrate multiple devices, access compatible apps
from their smartphones when available, and want to
display and interact with as much audio, phone and
navigation detail and data as possible.
CUE: CELL PHONE & DATA PLAN
CONSIDERATIONS
Cell phones, smartphones and compatible portable
devices provide enhanced functionality for the
CUE system. Some also offer internet access and
applications that can enrich connectivity. Several apps—
including CUE’s embedded Pandora Internet Radio
app—have been designed specifically for the vehicle.
• Ifyourcustomer’ssmartphoneordevicehasinternet
access, it can stream Pandora Internet Radio and
other CUE-compatible applications into the vehicle
when available.
• Besuretocheckwithyourcustomersabouttheir
mobile device data plan. Some phone carriers
charge different rates for calling minutes and
data transmission.
• Remindcustomersthattheircarrier’sdataplan
rates apply when they use a mobile device to access
compatible applications from the vehicle when
available. Using Pandora can result in charges for
customers who do not have unlimited data plans.
CUE Tips:
Create a Defining-Moment CUE Experience
Understanding how your customer currently uses
technology and wants to use technology is the key
to creating a defining-moment CUE experience.
Ask qualifying questions. Then tailor your CUE
presentation and delivery to match their connectivity
needs and wants.
Find out:
q How do they use their cell phones in their vehicle?
q What type of cell phone or smartphone do they
currently have?
q Do they use their phone’s contacts feature?
q Do they access apps from their phone?
If yes, which apps?
q How do they prefer to listen to music? Via phone,
portable device, Pandora, radio?
q How do they use the navigation system and
navigation features?
