PRODUCT INFORMATION
HOW THINGS WORK
SPECS
PACKAGING
COMPETITIVE COMPARISONTOP SELLING FEATURESWHAT’S NEW
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MARKETING HIGHLIGHTS
2015 BUICK ENCORE MARKETING HIGHLIGHTS
KEY MESSAGES
The Buick Encore is attracting
new customers to the brand with its
combination of style, luxury amenities,
maneuverability and efficiency. It is
agile and nimble with a flexible interior
that adapts to your passenger- and
cargo-carrying needs. Encore offers
personalized technologies that help
drivers stay connected conveniently
and more safely. Efficiency and
advanced safety are also Encore
highlights. It has excellent fuel
economy (33 mpg highway).
Encore has 10 standard air bags
and offers safety alert features that
can help drivers avoid collisions.
AWARDS & RECOGNITION
• J.D. Power & Associates Initial
Quality Study 2014/2013 Encore—
award recipient (tie) Small
SUV segment.
•
Kelly Blue Book
2014 Encore—
5 Year Cost of Ownership Luxury
Compact SUV/Crossover.
•
Vincentric
2014/2013 Encore—
Best Value in America “Premium
Compact Crossover.”
• J.D. Power & Associates Customer
Service Index (CSI) 2014 Buick—
Highest Ranked Mass Market Brand.
•
American Council for an Energy-
Efficient Economy’s Green Book
Online
2014 Encore—Best of
2014 & Greener Choices.
• J.D. Power & Associates APEAL
Study 2013 Encore—Highest Ranked
Subcompact CUV Segment.
•
Kelly Blue Book
Brand Image
Awards 2013 Buick—Best Value
Luxury Brand.
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PRODUCT INFORMATION
HOW THINGS WORK
SPECS
PACKAGING
COMPETITIVE COMPARISON
TOP SELLING FEATURESWHAT’S NEW MARKETING HIGHLIGHTS
EXPERIENCE BUICK
PROTECTION
Every 2015 Buick model includes
a maintenance program that covers
scheduled oil and filter changes, tire
rotations and 27-point inspections
according to your new vehicle’s
recommended maintenance schedule
for up to 2 years or 24,000 miles,
whichever comes first (does not
include air filters).
The program covers a maximum
of four service visits and is fully
transferable to subsequent owners.
See participating dealer for other
restrictions and complete details.
COMING LATE 2014
