Fallon | Minneapolis
Bleed: 18.25" x 11.25" (Spread)
Trim: 18" x 11" (Spread)
Live: NA
Gutter: .25" either side (.50" total)
Media: 4C Bleed Booklet
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
Creative Director: Bruce Bildsten
Art Director: Jak Horner/Andrew Voss
Copywriter:
Production Artist:
Jackie Lipetzky
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Publications: Issue: Close: Ext:
GM Vehicle Catalogs
Client: Cadillac
Job Number:
CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Description: 2014 ATS Catalog
Date/Time: 05/28/13
30
Fallon | Minneapolis
Bleed: 18.25" x 11.25" (Spread)
Trim: 18" x 11" (Spread)
Live: NA
Gutter: .25" either side (.50" total)
Media: 4C Bleed Booklet
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
Creative Director: Bruce Bildsten
Art Director: Jak Horner/Andrew Voss
Copywriter:
Production Artist:
Jackie Lipetzky
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Publications: Issue: Close: Ext:
GM Vehicle Catalogs
Client: Cadillac
Job Number:
CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Description: 2014 ATS Catalog
Date/Time: 05/28/13
31
1. Before making a lane change, always check the SBZA display and the side and inside mirrors, look over your shoulder for vehicles and hazards, and activate your turn
signal. 2. Adaptive Cruise Control is no substitute for the driver’s personal responsibility to operate the vehicle in a safe manner. The driver needs to remain attentive to
traffic and road conditions and provide the steering, braking or other inputs necessary to retain control of the vehicle.
AWARENESS
THAT EXTENDS FAR BEYOND
ORDINARY PERCEPTION.
28 DRIVER ASSISTANCE TECHNOLOGIES
SAFETY ALERT SEAT
The patented available Safety Alert Seat
intuitively sends pulses through the seat
cushion, left or right, or simultaneously,
alerting you to a variety of potential hazards.
ADVANCED SAFETY TECHNOLOGY
Offering the latest innovations in driver
awareness and assistance, the ATS uses an
advanced safety system comprised of five
short-range radars, one mid-/long-range radar,
two cameras and eight ultrasonic sensors.
The ATS connects you to some of the most advanced safety
innovations available on a compact luxury sport sedan.
Using strategically placed cameras, short-, mid- and
long-range radar technology, and numerous other sensors,
the ATS is ever-vigilant. The available Driver Awareness
Package includes the Safety Alert Seat that pulses, giving
you instant, tactile feedback to alert you of select dangers
on the road: Forward Collision Alert, Lane Departure
Warning, IntelliBeam headlamps and Rainsense windshield
wipers. Going a step further, the available Driver Assist
Package adds Front and Rear Automatic Braking, which
works in concert with other advanced safety systems to
apply the brakes and help avoid certain low-speed collisions;
Side Blind Zone Alert
1
; Rear Cross-Traffic Alert; a full-color
Head-Up Display that projects customizable key driving,
entertainment and safety features at eye level; and Adaptive
Cruise Control
2
that maintains your selected speed and a
preset distance between you and the vehicle in front. This
high-tech approach to safety is yet another example of
Cadillac leading you confidently down the road ahead.
