Fallon | Minneapolis
Bleed: 18.25" x 11.25" (Spread)
Trim: 18" x 11" (Spread)
Live: NA
Gutter: .25" either side (.50" total)
Media: 4C Bleed Booklet
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
Creative Director: Bruce Bildsten
Art Director: Jak Horner/Andrew Voss
Copywriter:
Production Artist:
Jackie Lipetzky
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Publications: Issue: Close: Ext:
GM Vehicle Catalogs
Client: Cadillac
Job Number:
CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Description: 2014 ATS Catalog
Date/Time: 05/28/13
22
Fallon | Minneapolis
Bleed: 18.25" x 11.25" (Spread)
Trim: 18" x 11" (Spread)
Live: NA
Gutter: .25" either side (.50" total)
Media: 4C Bleed Booklet
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
Creative Director: Bruce Bildsten
Art Director: Jak Horner/Andrew Voss
Copywriter:
Production Artist:
Jackie Lipetzky
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Publications: Issue: Close: Ext:
GM Vehicle Catalogs
Client: Cadillac
Job Number:
CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Description: 2014 ATS Catalog
Date/Time: 05/28/13
23
20 LIGHTING
Whether it is a historic theater or modern gallery, fine art is
brought to life through dramatic lighting. Brilliant illumination
brings an unmistakable presence to the ATS. Available bright-
white LED front signature lamps make the ATS more visible
to other drivers with a distinctive razor-like design that flows
from the top of the beautifully sculpted fender down to the
lower valance. During the day, these bright-white LEDs also
act as Daytime Running Lamps, providing a distinctive and
contemporary light signature. The available HID headlamps
feature Adaptive Forward Lighting, which reacts to the car’s
speed and steering, swiveling the headlamps to cast light
precisely into your path of travel. Exterior door handles are
available with subtle LED accent strips, adding a welcoming
touch on a dark night. Even the exterior mirrors help light
your path with available puddle lamps and elegant turn signal
indicators to notify other drivers of your intention. And, for
those following, signature LED taillamps and a brilliant center
brake lamp spark instant Cadillac recognition.
DISTINCTIVE LED LIGHT SIGNATUREILLUMINATING DOOR HANDLES
ATS PREMIUM COLLECTION / Radiant Silver Metallic
SOME IDEAS ARE JUST BRIGHTER
THAN OTHERS.
