Visit TESSCO at These
Exciting Industry Events
Y
ou may be a winner!
Monthly winners
receive a $250 certificate
and the Grand Prize drawing
winner receives a $1,000 certifi-
cate toward TESSCO products!
JUNE WINNER
Kathy Epps
Centennial
Communications
Fort Wayne, Indiana
JULY WINNER
Don Reisig
Pelican Mobile Company, Inc.
Glen Burnie, Maryland
AUGUST WINNER
Chloe Tate
Key Radio and Electronics
Alexandria, Louisiana
Return Those Report
Cards to Win!
N
atural and even man-
made disasters rarely give
you much time or warn-
ing. TESSCO has made it easier to
plan for emergency situations—
before they arise. You don't need
expensive special survival gear
and supplies. TESSCO has assem-
bled a basic list of items to help
you survive a disaster. While you
won't need all of them, we can
show you what you're missing.
The industry has decided 72
hours is a reasonable length of
time for you to handle yourself
until government and volunteer
services respond. TESSCO, as
Your Total Source for disaster pre-
paredness, can help you make it
through the various natural dis-
asters, including hurricanes, tor-
nados, earthquakes, mudslides,
snow storms, etc. Call TESSCO at
800-472-7373 or visit TESSCO.com
for a listing of personal comfort, sur-
vival, communication, safety, tools,
and miscellaneous items valuable
during emergency situations.
THE WIRELESS JOURNAL
®
Business Briefs
©2004 TESSCO • ALL RIGHTS RESERVED • TEL 800-472-7373 • FAX 410-527-0005 • INTERNATIONAL TEL +1 410-229-1200 • INTERNATIONAL FAX +1 410-229-1480 • www.thewirelessjournal.com
*For your current pricing and our complete product offering, visit TESSCO.com or call TESSCO.
27
Will You Be Ready When Disaster Strikes?
T
ESSCO is committed to
helping our resellers, inte-
grators, and dealer part-
ners succeed in the wireless
marketplace. By locating, sourc-
ing, and bundling the latest
wireless products into complete
solutions, TESSCO provides VARs
a wide offering of new revenue opportunities.
The TESSCO VAR Alliance Program is designed
to deliver the tools and training necessary to sell,
install, and support the innovative wireless network-
ing solutions that end users are demanding today.
Additionally, the program takes a vertical mar-
ket approach to selling wireless solutions to com-
mercial, education, and government entities via
advertising and direct marketing programs.
Vertical Markets
• K-12 Education Program
• College & University Program
• Health Care Program
• Public Safety Program
• ISP Program
Program Goals
• Increase overall revenue opportunities for
wireless networking solutions
• Increase VAR gross margin by packaging and
selling total solutions
• Increase revenue for VARs within their
existing customer base by introducing new
wireless applications
• Identify and target new markets and
new customers
Benefits to VARs
• Sales leads generated through TESSCO’s
vertical marketing campaigns
• Technology map of the “Wireless Marketplace”
• Sales and technical tools for the identified
vertical markets
• Wireless networking design tools
• Sales and technical training
VAR Alliance Road Shows
Attend a TESSCO VAR Alliance Road Show
in your area. Contact TESSCO today for more
information about the VAR Alliance Program at
T
he Wireless Industry Symposium held in
August integrated manufacturers, customers,
and industry experts for a full day of knowl-
edge sessions, tour of TESSCO’s 115,000 square foot,
17-acre, Americas Sales and Logistics Center and a
trade show. Customers had their choice of 12 ses-
sions in three tracks and saw the hottest products
while interacting with our manufacturer partners.
According to the August 24th issue of the Reno
Gazette-Journal, “Manufacturers, end users, sellers
and utility representatives mingled while listening
to presentations and seminars about various wire-
less topics, including Federal Communications
Commission regulations, marketing wireless tech-
nology, public and site safety and mobile services.
“Alan Tilles, attorney for the Personal
Communications Industry Association, gave an
update on FCC regulations. He urged private radio
and land mobile businesses to join forces to voice
their concerns about increasing interference on
registered radio frequencies.
“‘There is no active, united professional front,’
Tilles said. ‘You must take an active role in chang-
ing things. One way to do that is by working with
all industry trade associations.’
He said that political factors also affect regula-
tions on the two-way radio industry. (A summary of
regulatory issues by Alan Tilles can be found on page 1
of The Wireless Journal.)
Besides providing information about the general
state of wireless industry, customer Kyle Rather said
the symposium afforded him a place to talk with
experts about the equipment he uses every day.”
The event culminated with a lively cocktail
hour, highlighted by a “Spin the Wheel” at which
every customer walked away with a prize.
It was a first for Reno—at the TESSCO wireless
events, everyone was a winner!
TESSCO Hosts Wireless Industry Symposium in Reno
SHOW:
Educause, Denver, CO
DATES:
10/19-22
WEB:
www.educause.edu
SHOW:
WCA, San Jose, CA
DATES:
12/12-14
WEB:
www.wcai.com
SHOW:
WEST 2005 San Diego, CA
DATES:
2/1-2/3
WEB:
www.afcea.org
SHOW:
NATE, Dallas, TX
DATES:
2/14-2/17
WEB:
www.natehome.com
SHOW:
CTIA, New Orleans, LA
DATES:
3/13-3/16
WEB:
www.ctiashow.com
SHOW:
UTC, Long Beach, CA
DATES:
5/22-5/24
WEB:
www.utctelecom2005.utc.org
Succeed in the Wireless Market
TESSCO Helps in Time of Need
“Once again TESSCO rose to the
occasion. In the past three and
one-half weeks, we have suffered
an assault from not one, but two
hurricanes. I called my sales rep
and told him what we needed to
effect emergency repairs. I had
all the product the next day, and
was able to bring up emergency
communications for the local law
enforcement agencies who were
down because major facilities failed
as a result of 145 mph winds.
Thanks TESSCO.”
Mike Gilchrist
DayStar Communications
Port Charlotte, Florida
TESSCO customer, Jim
Richardson, St. Lucie County,
Florida, called in to have three
tower sites re-established after
being knocked down by
Hurricane Francis. He needed
these with all of the guy wiring,
lightning protection and other
products stocked by TESSCO.
With help from the TESSCO
team, Jim’s sales rep not only
got all the products delivered on
time but created a very enthusi-
astic and delighted customer.
O
n August 19-22, 2004, TESSCO hosted over
two hundred customers, contractors, and
manufacturers at the Reno-Tahoe Open
(RTO). This PGA tournament was held at the presti-
gious Montreux Golf and Country Club in Reno,
Nevada. The event treated everyone to a four-player,
sudden death, playoff won by newcomer Vaughn
Taylor on the 18th hole. Guests witnessed this excit-
ing finish from TESSCO’s hospitality tent perfectly
positioned behind the finishing hole.
TESSCO—a named sponsor for the RTO—
selected this opportunity to express appreciation
to key partners and stakeholders, to share informa-
tion, and to foster relationships for further business
growth throughout the West. Additionally,
TESSCO’s sponsorship supported the local commu-
nity, charities, and further evidenced TESSCO’s
commitment to the territory. Incorporated into the
four-day PGA event
was a Manufacturers’
Symposium, as well
as tours and strategy
sessions at TESSCO’s
115,000 square foot,
17-acre Americas Sales
and Logistics Center,
located adjacent to the
Reno International
Airport.
While the momen-
tum of the RTO pro-
vided entertainment
and education, it was just a prelude to TESSCO’s
successful Wireless Industry Symposium held the
following Monday (August 23) at the Siena Hotel
Spa and Casino (see article below).
Fantastic Finishes as Wireless Professionals
Converge with PGA Tour
