4 11 001 279 2 2013 BB. Printed in Germany 2013.
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BMW and the environment.
BMW is a strong proponent of the environment and social responsibility. We launched
BMW Ef� cientDynamics back in 2000 – the philosophy of providing greater power with
increased ef� ciency and fewer emissions. This has resulted in signi� cant bene� ts today
– for our customers, the climate and the environment.
That year, ecological sustainability was also declared one of BMW’s core strategic
principles; it is now � rmly anchored in our entire production chain. It starts with the
development of fuel-saving and alternative vehicle concepts, continues with environ -
mentally friendly produc tion processes, and ends with innovative recycling methods.
This effort has been recognized worldwide; in 1999, BMW AG – the parent company
of BMW of North America and BMW Manufacturing Co. in Spartanburg, SC – was the
� rst automotive company to be represented on the Dow Jones Sustainability Group
Index. It has remained on the Index ever since; moreover, since 2005, BMW has been
voted the world’s most sustainable automobile manufacturer. At BMW, we strive for
and achieve high performance in all we do.
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