BMW INDIVIDUAL.
THE EXPRESSION OF PERSONALITY.
The higher your standards, the less room there is for compromise. For drivers with the most exacting standards,
BMW Individual offers a range of stunning and perfectly-crafted materials to ensure that the expression of personality
has never felt so effortless.
A BMW Individual paint nish is more than just a colour, each has its own characteristic brilliance and complexity.
Five layers deep, the depth of colour is more sophisticated than the regular paintworks thanks to a special pigmentation.
A variety of metallic, Xirallic or Frozen nishes create numerous intense effects and a unique iridescence. Inside, the level
of exclusivity can be continued with a variety of hand-picked interior trims which perfectly compliment the choice of
supple BMW Individual Merino leather.
Meticulous selection of raw hides ensures this upholstery remains porous, breathable and soft, whilst the leather shades
perfectly match the BMW Individual paints. Furthermore, for those customers with a desire for a truly made-to-measure
vehicle, BMW Individual offers an exclusive service to enable customers to tailor their vehicle to a bespoke design by using
a range of premium materials.
BMW Individual 4
