BMW INDIVIDUAL.
THE EXPRESSION OF PERSONALITY.
The higher your standards, the less room there is for
compromise. For drivers with the most exacting standards,
BMW Individual offers a range of stunning and perfectly-
crafted materials to ensure that the expression of
personality has never felt so effortless.
A BMW Individual paint nish is more than just a colour, each
has its own characteristic brilliance and complexity. Five
layers deep, the depth of colour is more sophisticated than
the regular paintworks thanks to a special pigmentation. A
variety of metallic, Xirallic or Frozen nishes create numerous
intense effects and a unique iridescence. Inside, the level of
exclusivity can be continued with a variety of hand-picked
interior trims which perfectly compliment the choice of
supple BMW Individual Merino leather.
Meticulous selection of raw hides ensures this upholstery
remains porous, breathable and soft, whilst the leather
shades perfectly match the BMW Individual paints.
Furthermore, for those customers with a desire for a truly
made-to-measure vehicle, BMW Individual offers an
exclusive service to enable customers to tailor their vehicle to
a bespoke design by using a range of premium materials.
BMW Individual 4
