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MARKETING HIGHLIGHTS
2014 BUICK REGAL MARKETING HIGHLIGHTS
REGAL AWARDS & RECOGNITION
• Top 10 Best Engines, 2012 Buick Regal GS, Wards Auto.
• Buick Best Value Luxury Brand, 2013 Brand Image Awards
Kelly Blue Book.
• #3 (out of 20) Upscale Midsize Cars, US News & World
Report Best Cars (2013).
• Insurance Institute for Highway Safety – Top Safety Pick,
Large Family Cars (2013).
• NHTSA New Car Assessment – 5-star Overall Vehicle
Score (2013).
• “Recommended” designation Sport Sedan, Real Turbo –
Consumer Reports.
RETHINKING PERCEPTIONS
Regal brought a focus on driver engagement back to
the Buick brand.
As the performance halo vehicle in the Buick portfolio,
Regal offers driving enthusiast buyers fun-to-drive
performance and a host of technologically
advanced features.
WHAT ARE THEY LOOKING FOR
WHEN THEY CONSIDER REGAL?
Customer Wants: A modern sport sedan with exhilarating
response.
• Regal has an all-new standard 2.0L 259-hp Turbo
engine and now available all-wheel drive. Interactive
Drive Control System and Continuously Variable Real-
Time Damping System on Regal GS provide even more
engaging and fun-to-drive performance.
Customer Wants: Assertive styling.
• Regal has a performance-ready stance, low, wide
proportions and sculpted details. Regal GS adds
exclusive racing-inspired style.
Customer Wants: Intuitive technologies.
• Regal has the Next Generation Buick IntelliLink which
includes Natural Language Recognition, gesture
recognition, Smartphone Voice Recognition Pass-Through,
enhanced personalization capabilities, navigation features
and a larger 8" touch-screen.
Customer Wants: Upscale details and interior finishes.
• Regal has a finely tailored cabin that includes standard
leather-appointed seating, advanced displays and highly
crafted appointments.
