Why buy a Ram 1500?
What started as a mild refresh of the Ram 1500 quickly rolled into an extensive re-engineering project, focusing on attaining best-in-class
fuel efficiency and across-the-board upgrades in craftsmanship, comfort and capability. Customers are going to experience an entirely new
truck with technology and features not offered anywhere else.
The all-new 2013 Ram 1500 is the latest innovation off Ram’s full-size, body-on-frame truck architecture, designed and engineered to strike
at the emotional chords of enthusiasts and potential buyers. In form and function, the new 2013 Ram 1500 embodies boldness, valour, virtue
and power-oriented capability in a package that is designed – aesthetically and functionally – to exceed our customers’ expectations.
BEST-IN-CLASS FUEL EFFICIENCY WITH UNCOMPROMISING PERFORMANCE
• Powertrains with outstanding fuel efficiency
− New available Pentastar
TM
3.6L VVT V6 (one of Ward’s 10
Best Engines, two years running) – coupled with the new
TorqueFlite
TM
8 eight-speed automatic – delivers best-in-class
fuel efficiency with 11.4 L/100 km (25 mpg) city and 7.8 L/
100 km (36 mpg) highway
−4.7L V8 coupled with the 6-speed automatic delivers 15.0 L/
100 km (19 mpg) city and 10.2 L/100 km (28 mpg) highway
−Available 5.7L HEMI
®
V8 coupled with the 6-speed automatic
delivers 15.4 L/100 km (18 mpg) city and 10.2 L/100 km
(28 mpg) highway
• Class-exclusive TorqueFlite 8
TM
eight-speed automatic
transmission – first 8-speed automatic transmission available
in the segment features intelligent shift adaptability and
close-ratio gearing to enable effortless acceleration and
passing performance
• Pioneering systems combine for fuel efficiency and smooth,
confident performance:
− Class-exclusive available Stop/Start Technology improves
fuel efficiency by shutting the engine down when it would
normally idle
−Intelligent energy management ensures that the electric power
steering, fuel pump, alternator and engine cooling fans use
only as much power as they need, further optimizing efficiency
−Interactive Deceleration Fuel Shutoff (iDFSO) control
deactivates the fuel injectors during deceleration to save fuel
−Available class-exclusive active grille shutters close off the
grille opening under normal use to reduce wind resistance and
improve engine warm-up time. When full, heavy-duty cooling
capacity is required, the grille shutters reopen to allow airflow
to the radiator and other components
−Aerodynamics also enhanced by a larger high-quality flexible
lower front air dam
2
2013 RaM 1500
Internal Document Only
Reasons To buy
