Alcatel-Lucent Managed Business Networking Solution 18
VPN Consultative Marketing Program
Alcatel-Lucent’s VPN Consultative
Marketing (VCM) program helps ser-
vice providers develop and grow their
managed VPN services business. Our
dedicated experts provide market
data, business strategies and joint
marketing opportunities to accelerate
the go-to-market process. Alcatel-
Lucent understands that each service
provider has unique requirements.
The VCM program lets you choose
which type of consultation you need
— a short introduction to goals and
issues or more involved sessions that
address multiple aspects of your VPN
services business. The program offers:
•Research – including the latest VPN market data to
help you make key business decisions. Our experts
can adapt the MBN business case based on real-life
experiences, global market trends and primary research
focused on specific business issues raised by existing
customers.
•Strategy – which draws on a wide range of industry
experts and works directly with service providers to
develop business strategies targeted to their customers
and their unique business requirements.
•Marketing – which offers joint marketing strategies
and activities with Alcatel-Lucent, delivering the
benefits of our global market reach. Whether through
a single activity or an integrated marketing program,
we can help promote your VPN services and accelerate
market adoption.
“With its integrated solutions approach,
including joint marketing and service
support, Alcatel-Lucent is clearly the
best candidate to help us expand our
footprint and enhance our service mix
so we can stay ahead of incumbents.”
ADR IAN HOBBINS, CHIEF TECHNOLOGY OFFICER,
EXPONENTIAL-E
