Living up to our responsibilities is a principle that is
firmly anchored in Audi strategy. Alongside commercial
success and international competitiveness, our
responsibility toward company employees and society as
a whole is a key consideration, as is protecting the
environment and conserving resources. And what is true
in the details – our catalogues are printed on FSC-certified
paper – also holds in general: Audi develops cars that are
not only sporty and emotive but also ever more efficient.
In the long run, Audi wants its products to allow
CO₂-neutral mobility. Seeing to it that production in
Audi plants gradually becomes CO₂-neutral is another
aspect of our comprehensive approach. Audi is also
committed to society – particularly in the fields of
education, technology and social projects. At Audi,
sustainability is closely linked with how we see the
future: the Audi Urban Future Initiative sees Audi
working with international experts to get to the root
of future urban challenges and trends in mobility.
Choosing an Audi means choosing
a brand that offers more.
More individuality. More exclusivity.
More fascination.
Responsibility
Motorsport is a driving force behind the brand. For years
Audi has been among the champions in various racing
series, for instance the 24 Hours of Le Mans or the
DTM German Touring Car Masters. The values that are
crucial in many different areas of sports are also central
ones for Audi: precision, passion and technology. No
coincidence then that Audi has been sponsoring sporting
events for many years. In the world of winter sports, for
example, Audi has been the main sponsor of the German
Ski Association (DSV) for almost three decades and
has also partnered 14 other national alpine teams. In
football, we support national and international teams.
And Audi is also a partner for the German Olympic
Sports Confederation.
Team spirit
Information on all the topics mentioned above can be found on our
website: www.audi.com.
www.audi.com www.audi.com/driving
www.audi.com
configurator.audi.com
www.audi.com/
vorsprung-durch-technik
www.audi.com/cr
the world of Audi.
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