MINUTES
IN THE ALL-
NEW BMW
SERIES
SEDAN.
Falling in love only takes seconds.
Forming a deep, lasting friendship
takes minutes and seconds longer.
What do the fi rst fi ve minutes in the all-
new BMW Series Sedan feel like? BMW
researched the issue and documented
the results. (The most important result
was that the test subjects didn’t really want
to get out of the BMW Series Sedan again.)
: Operating the door handle is the fi rst
indication of things to come. The door opens
with a satisfying sound that signals precise
workmanship and fi rst-class materials. You
take your seat behind the steering wheel
and look over the cockpit. Closing the door,
you notice that it moves by itself the last
couple of inches, then pulls itself shut,
making barely a sound.
For details on the availability of standard and optional features,
please refer to the Equipment charts at the back of this
brochure.
: The clear cockpit layout seems
pleasantly familiar, with high-quality
materials that make for a superb look
and feel. You run your fi ngertips over the
different types of surfaces. The leather-
wrapped steering wheel feels sporty and
compact. How good it is to the touch!
: It’s so quiet, it’s as if the world had
been swaddled in a cotton blanket. Your
senses become more acute. Everything in
the cockpit, including the center console and
gear selector lever, is focused toward you –
the driver. Buttons can be reached with the
tips of your fi ngers; just stretch out your hand.
: Press the Start button, and the vehicle’s
functions come to life. The all-new BMW
Series Sedan talks to you in a wordless
language. You twist, tilt and press the iDrive
Controller, which functions with fl awless
precision. Everything is quick and easy to
set up – like pairing your BMW-approved
Bluetooth
®
mobile phone with the car.
: It’s fun, getting to know the Series
Sedan interior. Exciting, too – like the fi rst day
at a job that you have been eagerly looking
forward to. And then, the fi rst press of the
accelerator pedal. Still in neutral, you hear
the power of the engine, feel its dynamic
potential, can’t wait to get going. And once
you slide into gear, you know that you won’t
ever want to stop again.
